NBA basketball legend, Dirk Nowitzki, is the face of the new Lufthansa Allegris advertising campaign. Born in Germany, Nowitzki played his entire NBA career with the Dallas Mavericks in the United States.
“Strong roots in Germany, as well as all over the world – that applies to both Dirk Nowitzki and Lufthansa. Dirk is an icon and stands for strong values, charisma and high quality in everything he tackles. This makes him the perfect partner for us and we are delighted to have him on board for our Allegris campaign,” said Carsten Hoffmann, Vice President Lufthansa Brand Experience.
In the campaign film, the 2.13 metre tall Dirk Nowitzki can be seen sleeping in the 2.20 metre long bed of the new Allegris Business Class. Lufthansa Allegris offers a completely new travelling experience on long-haul flights that is unrivalled on the market due to the variety of seats. All travel classes, from Economy to Premium Economy, Business and First Class, will have new cabin interiors and new seats.
For example, in Business Class, passengers can choose between five different seat options, including a suite with doors, a personal wardrobe and a small minibar. A special highlight: all seats in First and Business Class have heating and cooling systems so that travellers can flexibly adjust the temperature to their own comfort level.
The Lufthansa Allegris campaign with Dirk Nowitzki started yesterday in the USA and will be shown internationally in the coming months, including in Germany.