When Your Bag Has Better Network Coverage Than Your Phone

Andrea Thompson

ByAndrea Thompson

March 6, 2025
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Picture yourself stepping off a long-haul flight and immediately receiving a notification revealing your suitcase’s exact location even before your phone reconnects to the cellular network.

This scenario isn’t futuristic imagination – it’s today’s travel reality, driven by advanced tracking devices and cutting-edge airline technology

Smart Trackers Outperform Your Smartphone

Modern tracking devices like Apple’s AirTags are revolutionizing luggage security. Leveraging Apple’s extensive global ‘Find My’ network, AirTags updates their location by pinging nearby Apple devices even when your own phone is offline. Independent tests by Travel + Leisure confirm that Bluetooth-based trackers such as AirTags deliver impressive accuracy, consistently reporting luggage locations during travel.

Consumer Demand Takes Off

Travelers increasingly see luggage trackers as essential, prompting retailers to meet this new expectation. Classy Leather Bags, a premium luggage online store, reports a significant rise in customer inquiries about tracker-compatible bags.

“Travelers today are highly tech-savvy and prioritize peace of mind during their journeys,” says a spokesperson from Classy Leather Bags. “We’ve seen first hand how tracker-compatible bags significantly reduce travel stress, boosting customer confidence and satisfaction.”

The smart luggage trackers market is projected to reach $4.1 billion by 2030, growing at a CAGR of 17% from 2024 to 2030.

Airlines Step Up Their Game

Airlines are also embracing advanced baggage tracking. Delta Air Lines, an early adopter of RFID technology, provides passengers with real-time bag tracking via the Fly Delta app, boasting a 99.9% accuracy rate.

In Europe, Lufthansa Group, which includes SWISS, Austrian, and Brussels Airlines, has integrated Apple AirTags directly into their baggage handling systems. Passengers can share their luggage’s AirTag data directly with the airline, significantly streamlining baggage recovery processes.

Supporting this innovation, data from SITA’s 2024 Baggage IT Insights highlights significant improvements: Despite passenger numbers rising to 5.2 billion in 2023, mishandled luggage rates dropped from 7.6 to 6.9 bags per 1,000 passengers.

Connectivity at Cruising Altitude

United Airlines is taking in-flight connectivity further by rolling out SpaceX Starlink satellite Wi-Fi fleetwide. Although luggage trackers primarily use ground networks, constant in-flight connectivity ensures passengers immediately access updated luggage statuses upon landing, eliminating the uncertainty traditionally associated with baggage retrieval.

The New Normal

Lost bags and travel stress are becoming history. Today’s luggage, connected through Bluetooth, GPS, RFID, and satellite technologies, autonomously broadcasts its journey in near real-time.

The next time you travel, consider investing in a luggage tracker. Your suitcase might just stay better connected than you – exactly the pleasant surprise travellers now expect.