Maryanne Sparkes, Travel Expert at European Waterways shares her views on travel trends for 2025.
“In 2025, the travel industry is all about mindful travel, personalisation, and creating unforgettable experiences. With more people looking to connect deeply with the places they visit, tourism providers are stepping up with fresh ideas to match these changing expectations.”
Maryanne flags that mindful tourism will definitely take centre stage in 2025: “Sustainability is no longer just a buzzword—it’s become essential in travel. We’re seeing airlines investing in sustainable fuels and working to offset their carbon emissions, which is such an important step. Hotels are also stepping up, with more achieving certifications like LEED and Green Globe, and even entire ‘green resorts’ running on renewable energy while promoting eco-friendly practices.”
“Another big shift is in how people travel. Slow travel is really taking off, with more people choosing longer stays in fewer places to not only reduce their environmental impact but also to truly connect with the local culture. It’s about making travel more meaningful for everyone involved,” she adds.
In addition to this, she also suggests that there will be a rise of boutique and off-the-beaten-path destinations: “With over-tourism putting pressure on major cities, travellers are increasingly turning to lesser-known destinations for more authentic and mindful experiences,” says Maryanne Sparkes. “Places like Albania, Greenland, and Uzbekistan are really having a moment. People are drawn to their raw beauty, unique cultures, and opportunities for immersive, local-focused tourism—whether it’s farm-to-table dining, craft workshops, or guided tours by locals.”.
Sparkes highlights the growing trend of seasonal flexibility as well. “Travellers are also exploring destinations in the off-season, which not only avoids the crowds but often comes with lower costs and a deeper connection to the place.”
The Scottish Highlands, UK
“There’s something magical about experiencing the Highlands by water,” Sparkes shares. “Luxury barge cruises along the Caledonian Canal combine breath taking views, whisky tastings, and Scotland’s rugged beauty—all from the comfort of a floating boutique hotel.”
The Loire Valley, France
“The Loire Valley is like stepping into a storybook,” Sparkes says. “River cruises along the River Cher reveal enchanting castles, medieval villages, and a history that’s impossible to replicate. Known as ‘The Valley of the Kings of France,’ it’s the perfect destination for those who love history, elegance and cultural depth.”
As Sparkes points out, European Waterways offers an exclusive hotel barge experience in the Loire Valley. “It’s not just about sightseeing—it’s about true immersion. Guests can wander centuries-old streets, explore vibrant markets, and sample local delicacies like world-famous goat cheese and fine wines.”
Croatia’s Dalmatian Coast
“Boutique cruises are making Croatia’s Dalmatian Coast even more accessible,” Sparkes adds. “Hidden gems like Vis and Lastovo are ideal for travellers seeking untouched beaches and vibrant local culture. It’s a seafood lover’s paradise and a dream for anyone chasing authenticity.”
Finally, one more trend that Maryanne suggests will escalate in 2025 is advances in technology: “Technology is transforming every part of the travel experience, making it smoother, smarter, and more connected,” says Maryanne Sparkes. “Biometric check-ins and digital wallets are taking the hassle out of airports, letting travellers focus on the journey rather than the logistics.
“Even luggage is getting an upgrade—GPS tracking, self-weighing features, and built-in charging ports are becoming the norm, which is a game-changer for peace of mind and convenience,” she adds.
Sparkes also highlights how technology is breaking down cultural barriers. “Real-time AI translation tools are a huge leap forward. They make it so much easier to connect with locals, whether you’re ordering a meal, asking for directions, or just having a chat. It adds a whole new layer of richness to the travel experience.”