Sweet Skies Ahead: United Serves Up Magnolia Bakery Banana Pudding on Flights

Andrea Thompson

ByAndrea Thompson

December 10, 2024

Magnolia Bakery, one of America’s most-cherished bakeshops, announced today that Magnolia Bakery’s Banana Pudding will now be available on select United flights nationwide.

The bakery’s Banana Pudding Wafer Cookie Bits is now being served in United First® on flights more than 901 miles. Served in individual, 3-ounce cups, this new Banana Pudding is made with real bananas, whipped to perfection, and inspired by Magnolia Bakery’s World-Famous Banana Pudding.

This is the first time Magnolia Bakery desserts are being served onboard a commercial airline, made possible through its latest launch of its frozen-to-thaw Banana Puddings. This new line allows for the fresh bakery bite to be experienced anytime, anywhere – including at 30,000 feet.

“The only thing more iconic than Magnolia Bakery’s Banana Pudding is enjoying that pudding at 30,000 feet in United First – we know our customers are going to love it,” said Aaron McMillan, United’s Managing Director of Hospitality Programs. “We’re changing the way travellers eat and drink onboard, offering more variety and more elevated options with partners like Magnolia.”

“As an avid traveller and baker, I know what an important role food can play in your travels, which is why I’m so excited to bring this new, innovative product to thousands of adventurers each year,” said Bobbie Lloyd, CEO and Chief Baking Officer, Magnolia Bakery. “This is a first-of-its-kind collaboration for Magnolia Bakery and we could not be more thrilled to be working with United. Our team worked for three years to develop this new Banana Pudding and we’re delighted for guests to get a sweet taste of this beloved dessert in the skies.”

“Over the past few years, we’ve worked to bring the best of Magnolia Bakery to customers across the country in new, unique ways. Today’s announcement marks one of our most exciting product launches to date — bringing banana pudding to new heights onboard United. This is the first stop of many to bring Magnolia Bakery to new places in new ways,” said Eddie Revis, Chief Commercial Officer, Magnolia Bakery.

This collaboration is the next step in Magnolia Bakery’s ambition to fully transform from “a New York treat to an anywhere eat.” Recently, the brand has expanded its footprint with its first location in LaGuardia Airport, exclusive dessert offerings with Doordash, pop-ups and brand collaborations.

For more information, visit United.com or MagnoliaBakery.com.