Spark by Hilton Shines Bright: Trailblazing Premium Economy Brand Surpasses 100 Open Hotels Milestone

Andrea Thompson

ByAndrea Thompson

February 25, 2025

Spark by Hilton, the fastest launch-to-open brand in the history of Hilton, has surpassed 100 open hotels, achieving the feat less than 18 months after welcoming its first property.

With a robust pipeline of more than 230 hotels and many conversions currently under way domestically and internationally, the rapid growth and appeal of this category-disrupting brand demonstrates Hilton’s commitment to building a hotel brand for every guest and every stay occasion.

“Surpassing 100 open hotels is a proud moment worth celebrating, and the Spark by Hilton team with our strong community of owners and developers have accomplished so much in such a short time,” said Alissa Klees, brand leader, Spark by Hilton. “I look forward to many more firsts and milestones as this trailblazing brand continues to reimagine what a budget-friendly hotel stay should be.”

Spark by Hilton, aimed at the aspirational and value-seeking traveller, is ideal for business and leisure guests. Offering a simple, inspired design with bright lobby spaces, comfortable guest rooms and a complimentary breakfast, the conversion-friendly, premium economy brand delivers reliable essentials and friendly service for every guest at an accessible price point.

Andrea Thompson

ByAndrea Thompson

Andrea can be found either in the Travelling For Business office or around the globe enjoying a city break, visiting new locations or sampling some of the best restaurants all work related of course!