A new casino and resort loyalty rewards program, Cherry Rewards, is launching at Virgin Hotels Las Vegas, Curio Collection by Hilton this March.
After months of anticipation, this milestone marks the final step of the property’s transitioned casino operations, ensuring a seamless and exceptional integrated resort experience for its guests.
Cherry Rewards is redefining loyalty programs in Las Vegas. The all-encompassing loyalty program will allow members to earn and redeem points on almost every dollar spent throughout the resort – from dining to the resort pool, retail, and gaming, members will be able to celebrate every win and experience all the resort has to offer. Members of Cherry Rewards will be able to enjoy exclusive rates on rooms and suites, cabanas at the resort’s multiple pools, advance access to show and concert tickets and much more.
“We’ve spent months meticulously refining Cherry Rewards in order to bring a unique offering to Las Vegas,” said Cliff Atkinson, President of Virgin Hotels Las Vegas. “This is a game-changer for our casino and the market, and we are so excited to kick off this new era at Virgin Hotels Las Vegas!”
As one of the most transparent and easily understandable casino rewards programs in the city, Cherry Rewards offers members simpler ways to earn points and level up faster. Benefits now last longer, and members have more rewards to choose from than ever before. Existing Momentum members will be automatically enrolled in the new program and can collect their new card beginning on March 5. Members must be 21 years of age or older to join. Details on tier matching, new member sign-up offers, and upcoming promotions will be announced in the coming weeks.
From March 20-23, new and existing casino members are invited to an exciting launch weekend, packed with entertainment and exclusive casino activations, including a $50,000 slot tournament. Cherry Rewards members can enjoy free entry into the slot tournament with a chance to earn additional entries based on play. Virgin Hotels Las Vegas will award the top 50 players with a total of $50,000 worth of free slot play, with the top winner earning $25,000 in free slot play. On Friday, Mar. 21, punk legend Danzig will take over The Theater, followed by alt-rock stars The All-American Rejects on Saturday, Mar. 22 to round out the celebratory weekend.