Setouchi, an enchanting destination that surrounds Japan’s largest inland sea, invites travellers to immerse themselves in its unparalleled water-based experiences.
From a breath taking natural phenomena, beautiful islands and tranquil kayaking adventures on crystal clear waters to cultural insights linked with water, Setouchi’s offerings are as diverse as they are appealing.
Naruto Strait: Witness the Power of Nature
The Naruto Strait, one of the world’s three greatest currents, stands as a testament to the raw force of the ocean. This prominent waterway, nestled between Tokushima Prefecture and Awaji Island, showcases the iconic whirlpools that have drawn visitors from around the globe. Tourists can marvel at the powerful whirlpools from the “Uzu no Michi,” a walkway beneath the Onaruto Bridge which connects the Tokushima Prefecture and Awaji Island, or embark on a thrilling whirlpool sightseeing boat to experience the heart of the swirling tides up close. These natural spectacles, caused by the swift ebb and flow of tides, present the Seto Inland Sea in a new light—one that juxtaposes its usual calm with moments of dynamic intensity.
To book a whirlpool sightseeing boat tour visit Uzusio . Prices start from 2,400 yen (£12.15) per adult when booked through Aqua Eddy or 1,800 yen (£9.10) if booked through Wonder Naturo. Prices are correct as of November 2024.
Nagato City: Sea Kayaking in the Serene Sea of Japan
For those seeking a more peaceful interaction with water, Nagato City, Yamaguchi Prefecture, offers sea kayaking along the stunning coastline of the Sea of Japan. This activity, ideal for both novices and seasoned paddlers, takes visitors across crystal-clear waters which provide a serene backdrop for the unspoiled beauty of the coast while connecting with nature. To book a kayaking tour visit Bonnie Bay Sea Kayak Centre.
Prices for a half day course (AM or PM) start from 5,600 yen (£27.35) for an adult and 8,900 yen (£46.50) for an adult and child for a full-day excursion. Prices are correct as of November 2024. Opening times are 9.30 to 12pm and 13:00-15:30, the last kayak tour is at 13.00.
Shimonoseki’s Karato Market: A Celebration of Seafood and Culture
In Shimonoseki City, Yamaguchi Prefecture, the renowned Karato Market stands as a vibrant centre of marine culture and cuisine. Closely tied to the Seto Inland Sea’s pristine waters, this bustling market offers an array of freshly caught seafood, including Yamaguchi’s famous “fugu” (blowfish) and the freshest sushi which is available as take-away. One of the main attractions of this market is people watching amidst the hustle and bustle of locals choosing their produce and picking up the catch of the day whilst shouting out to each other and laughing as they go about their business. Karato Market highlights the rich fishing heritage of the region but also fosters a deeper appreciation for sustainable fishing practices.
The market opens from 5am – 3pm Monday to Saturday and 8am to 3pm on Sundays and holidays. Each store may differ in time.
Traditional Craftsmanship: Aizome and Washi-Making
Setouchi’s deep connection with water extends beyond recreation and sustenance to its rich cultural practices. In Tokushima Prefecture, the Aizumicho Historical Museum “Ai-no-Yakata” preserves the art of Aizome (indigo dyeing), a craft that relies on abundant, pure water. Visitors can take part in hands-on indigo dyeing workshops, creating their unique artworks while learning about the history and meticulous techniques behind this cherished tradition. In Ehime Prefecture, the Tenjin Sanshi Japanese Paper Factory showcases the age-old practice of washi (Japanese paper) making, where pristine local water is integral to the process. “Ōzu Washi” is said to have been manufactured since the Heian era (794-1185). This ancient tradition carefully produces each page of paper individually by hand – one by one, without relying on machines, a process that is becoming rare in Japan. Guests can tour the facility and participate in workshops that offer an authentic glimpse into the region’s cultural heritage. This combination of craftsmanship and environmental harmony underscores the region’s dedication to preserving its traditions.
The Ozu Washi Museum is located in the Tenjin Sanshi Japanese Paper Factory, where you can purchase products made from washi paper. The Ozu Washi Museum is open from 8:30am to 5:00pm on weekdays and from 9am to 5.00pm on the weekends and holidays.The Tenjin Sanshi Japanese Paper Factory is only open during the same hours as the Ozu Washi Museum’s weekday opening hours.”
Paper making workshops run between 8:30am and 3:00pm on weekdays, requiring advanced reservation. Workshop prices are 1,650 yen (£8.35) per person with a minimum of two people required. Prices are correct as of November 2024.
Embark on a Water Inspired Journey
As part of a five-day itinerary visitors can take an incredible journey through the historical townscapes and scenery of the Seto Inland Sea. Cruise to the heart of the Shimanami Kaido and overnight on the island of Miyajima where Itsukushima Shrine, a UNESCO World Heritage Site, has been a sacred site since time immemorial originally built in its current form in 1168 AD – approximately 900 years ago. Take a ferry to Hiroshima, and visit two more UNESCO World Heritage Sites, then on to one of Japan’s oldest hot springs Dogo Onsen and Uchiko for Washi papermaking.
For more information on planning your trip to Setouchi, visit Setouchi Travel.
All these experiences are part of Setouchi Journeys, a series of 23 carefully curated tours through the Setouchi region that last between three and five days. For more information visit www.setouchi.travel/en/setouchi-journeys
The Setouchi Region is located in western Japan and surrounds Japan’s largest inland sea. To access the region from the UK there are direct flights to Tokyo from London Heathrow with British Airways, All Nippon Airways and Japan Airlines, from there it is a 4.5 – 5 hour journey via Shinkansen to stations in the region including Shin-Kobe, Himeji, Okayama, Hiroshima and Shin-Yamaguchi.