Are you the explorer, the dasher, the shopper, or perhaps the connoisseur of the revenue seat?
The Early Explorer:
- Traits: This traveller arrives well ahead of time, often with a meticulously planned itinerary. They relish the airport ambiance, using the extra minutes to explore shops, grab a coffee, and people-watch.
- Purpose: Early explorers appreciate the airport as a microcosm of life, where every sign and pathway tells a story. They notice the black-and-yellow signs, designed for maximum visibility, and recognize the sleek Helvetica font as the unofficial safe airport typeface.
- Tip: If you’re an early explorer, embrace the journey – you’re not just travelling; you’re experiencing the whole airport.
The Last-Minute Dasher:
- Traits: These adrenaline junkies thrive on the thrill of barely making it. They dash through security, passport in hand, heart racing. For them, the departure lounge is a blur – a means to an end.
- Purpose: Efficiency is their mantra. They don’t linger; they sprint. Gate numbers remain a mystery until the final call – a clever ploy by airport bosses to keep them moving.
- Tip: If you’re a last-minute dasher, remember to breathe. The airport isn’t just a race; it’s part of your journey.
The Tempted Shopper:
- Traits: Post-security, these travellers become putty in advertisers’ hands. Duty-free perfumes, designer shoes, and chic handbags beckon. Their wallets quiver in anticipation.
- Purpose: Airport bosses strategically position retail displays to catch their eye. No gate assignment? No problem – just browse. The lack of seating encourages exploration.
- Tip: If you’re a tempted shopper, indulge wisely. That perfume might be irresistible, but your gate awaits.
The Revenue Seat Seeker:
- Traits: These savvy individuals know the game. They spot the “revenue seats” – chairs facing the shops. They sip coffee, eyes darting between gate screens and enticing displays.
- Purpose: Revenue seat seekers are part of the airport’s revenue ecosystem. Fewer seats mean more browsing, and more spending. Who wants to sit when there’s shopping to be done?
- Tip: If you’re a revenue seat seeker, enjoy the view. Your gate will announce itself eventually – just keep those eyes peeled.
Airports serve as more than just transit hubs; they’re also prime spots for people-watching and, of course, shopping!