Holidays Are Coming! The magic of the holiday season is set to sparkle even brighter as the eagerly anticipated annual Coca‑Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain.
Bringing friends and family together to enjoy a magical moment of festive fun, the loved tour will this year support FareShare, the UK’s biggest charity fighting hunger and food waste.
Promising to be bigger and better than ever before and set in a magical winter wonderland setting, for every person that attends the Coca‑Cola Christmas Truck Tour, the equivalent of a meal will be donated on their behalf. Coca‑Cola aims to donate the equivalent of up to a total of 1 million meals* via FareShare this festive season.
FareShare works with the food industry to redistribute surplus food, which might otherwise go to waste, to a network of 8,000 charities and community groups across the UK. These groups include community centres, faith groups, homelessness shelters, refuges, and schools, all working hard to support people in need. Food is used to bring people together, strengthening communities and helping people access vital support services.
This year, the Coca‑Cola Truck Tour focuses on the ambition to make kindness travel. Echoing the wider Coca‑Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors to embrace their inner Santa and share an act of kindness with others during the festive season.
Under a canopy of twinkling lights and festive music, visitors will be able to enjoy fun, festive games, participate in a lucky dip with the chance to win exclusive Coca‑Cola merchandise and experience a festive food truck that will serve up delicious seasonal tastes alongside an ice-cold Coca‑Cola Zero Sugar, all whilst capturing that perfect seasonal selfie in front of the iconic red truck.