As Thailand faces shifting global perceptions and economic headwinds, one sanctuary in Chiang Mai is standing as a symbol of resilience, compassion, and ethical tourism.
Thailand’s once-booming tourism sector has experienced a slowdown in recent months. A stronger Thai baht and lingering safety concerns amplified by a recent BBC documentary have discouraged travellers, particularly from the Chinese market. For local tour operators and sanctuaries, the ripple effects are undeniable; fewer visitors mean fewer opportunities for sustainable livelihoods.
In Chiang Mai, where tourism supports most local families, the downturn has been particularly challenging for elephant sanctuaries in Chiang Mai, which rely on international visitors seeking meaningful, ethical experiences at an elephant nature park.
“Of all the countries I’ve visited, Thailand is one of the safest,” said a recent European guest. “I felt welcomed at every step, and the experience at the elephant nature park in Chiang Mai was unlike anything I’ve ever seen.”
Elephant Nature Park Under Pressure
Without consistent visitor support, elephant sanctuaries struggle to fund food, medical care, and the necessary space for their elephants in the forest. Yet the Elephant Freedom Project continues to provide refuge for rescued elephants while offering visitors a way to engage ethically and educationally.
Guests spend their days preparing nutritious meals, observing the elephants’ natural behaviors, and learning about the deep bond between mahouts and their elephants. There are no rides, performances, or chains at our elephant nature park, only respect, rehabilitation, and care.
Countering Negative Perceptions
Reports of political protests and isolated crimes have unfairly portrayed Thailand in the global media, but on the ground, Chiang Mai remains peaceful and welcoming. The mountain city’s temples, waterfalls, and cultural heritage continue to attract those looking for authentic, responsible travel experiences.
Ethical sanctuaries like the Elephant Freedom Project, located in the Mae Wang district of Chiang Mai, offer travellers a powerful opportunity to experience elephants up close — without exploitation.
“Elephants inspire us,” said Siriporn Tanaseth, Director of the sanctuary. “They’re not here to entertain; they’re here to live freely and remind us what respect and compassion really look like.”
Recognition Amid Difficult Headwinds
The Elephant Freedom Project, an award-winning elephant sanctuary in Chiang Mai, has received the 2025 TripAdvisor Travellers’ Choice Award and maintains a 4.9-star Google rating. For visitors, it represents one of northern Thailand’s most highly regarded ethical elephant sanctuaries.
(TripAdvisor Reviews)
Beyond recognition, the project makes a direct contribution to the community, employing local families, supporting the Karen and Hmong tribes, and sustaining elephants rescued from the logging and entertainment industries.
Looking Ahead: Responsible Tourism’s Role in Recovery
Analysts predict that while Thailand’s overall visitor numbers may fluctuate, demand for sustainable and ethical tourism is on the rise worldwide. Sanctuaries like the Elephant Freedom Project embody this shift, demonstrating that travelers can make a positive impact through conscious choices.
“Travel should be about more than snapshots,” said one volunteer from the United States. “Here in Chiang Mai, it’s about connection, compassion, and leaving a positive footprint.”
As Thailand rebuilds its tourism momentum, sanctuaries that adhere to World Animal Protection guidelines — like Elephant Freedom Project — are paving the way for a new era of ethical tourism, where every visit supports both animals and communities.
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About Elephant Freedom Project’s Elephant Nature Park
The Elephant Freedom Project is an ethical, hands-off elephant sanctuary in Chiang Mai, Thailand, dedicated to elephant rescue, rehabilitation, and public education. The sanctuary operates year-round and collaborates with local tribes to create sustainable livelihoods while ensuring that every elephant in its care lives free from chains and performances.