Celebrity wine brands often carry a reputation for inflated prices and glossy marketing—but a new roundup from Into the Vineyard suggests that not all star-backed bottles are vanity projects.
In fact, several wines endorsed by household names are earning praise for their quality, accessibility, and value, with many available for under £30 at UK supermarkets.
Colin Simpson, wine expert at Into the Vineyard, highlights five standout bottles that prove celebrity cachet can coexist with credible winemaking. “These wines aren’t just about the label,” he explains. “They’re crafted in partnership with respected producers and offer genuine drinking pleasure at a fair price.”
Among the top picks:
| Wine | Celebrity | Style / Region | Typical UK Price* |
|---|---|---|---|
| Invivo X, SJP Sauvignon Blanc | Sarah Jessica Parker | New Zealand Sauvignon Blanc | £18–£20 |
| Kylie Minogue Rosé | Kylie Minogue | Provence-style rosé (France) | £9–£12 |
| Graham Norton Sauvignon Blanc | Graham Norton | Marlborough, New Zealand | £8–£11 |
| Avaline White / Rosé | Cameron Diaz & Katherine Power | Organic white & rosé (Spain/France) | £18–£22 |
| LVE (“Legend Vineyard Exclusive”) | John Legend | Rosé blend, reds (Provence/California) | £22–£25 |
*Prices reflect typical UK retail listings at Tesco, Sainsbury’s, Majestic, Waitrose, and Ocado.
Simpson singles out Kylie Minogue’s Provence-style rosé as a crisp, refreshing option that consistently performs well in blind tastings. Graham Norton’s Marlborough Sauvignon Blanc also earns praise for its fruit-forward profile and crowd-pleasing appeal. Meanwhile, Sarah Jessica Parker’s Invivo X is noted for her hands-on involvement in the blending process, resulting in a wine that reflects authentic New Zealand character.
John Legend’s LVE range, though slightly higher in price, still sits comfortably below premium celebrity labels and offers well-balanced rosés and reds with a Californian twist.
What makes these wines stand out? According to Simpson, it’s a combination of credible winemaking partnerships, approachable blends, and wide distribution. “Rosés and fruit-forward whites are naturally more affordable to produce, and when you pair that with supermarket availability, you get wines that punch well above their price point.”
For UK shoppers, Simpson offers practical advice: aim for mid-shelf bottles in the £12–£20 range, check reviews on platforms like Vivino, and avoid extremes—whether it’s bargain-bin pricing or luxury labels with little substance.
As the festive season approaches and business travellers seek easy yet elegant options for entertaining, these celebrity wines offer a smart way to sip with style—without overspending.