A new study ranks the UK’s most Instagrammed autumn walks, with Scotland dominating the top spots and urban trails like Richmond Park proving city strolls are just as scenic.
As the days grow shorter and the air turns crisp, Britain’s landscapes begin their annual transformation—misty mornings, golden foliage, and the quiet crunch of leaves underfoot. For many, autumn is the season of slow wanderings and scenic escapes, and a new study reveals exactly where the UK’s most picturesque walks are being captured and shared.
Fashion brand Aurélien has analysed Instagram hashtags to identify the country’s most popular autumn trails, offering a snapshot of where seasonal beauty meets social media appeal. The findings highlight a strong preference for dramatic natural backdrops, with Scotland emerging as the undisputed leader. From rugged peaks and reflective lochs to volcanic hillsides, the country claims half of the top ten spots, underscoring its reputation as a photographer’s paradise.
Glen Coe leads the pack, with over 670,000 hashtags showcasing its cinematic valleys and moody light. Closely following is the Coast to Coast trail, which stretches across northern England and offers a rich tapestry of coastal views and rural charm. Loch Ness, Snowdon, and Ben Nevis also feature prominently, each offering a distinct blend of elevation, atmosphere, and seasonal colour.
Yet it’s not all about remote wilderness. Richmond Park in London ranks impressively among the top trails, proving that urban walkers are just as captivated by autumn’s palette. Its wide open spaces, roaming deer, and easy accessibility make it a favourite among city dwellers seeking a breath of fresh air.
Coastal paths also make a strong showing, with locations like the Seven Sisters and the South West Coast Path drawing thousands of visitors keen to capture the interplay of sea, sky, and seasonal light. These routes offer a dramatic contrast to inland forests and peaks, adding variety to the nation’s autumnal wanderlust.
The study reflects a growing appetite for nature-based experiences that blend wellbeing, exploration, and visual storytelling. Whether it’s a windswept cliff edge or a quiet woodland trail, Britain’s autumn walks continue to inspire—and now, they’re more shareable than ever.