In honour of International Women’s Day, we shine a spotlight on the incredible women shaping the future of business travel.
From pioneering sustainable tourism practices to breaking barriers in leadership roles, these inspiring individuals are redefining what it means to travel with purpose. Join us as we celebrate their achievements and explore the unique perspectives they bring to an industry that thrives on innovation and resilience.
Sofia Mascotena, Owner, Founding Member and CEO, Naya Traveler
In a world where the travel industry has long been dominated by male leadership, Naya Traveler is rewriting the narrative. This women-led, women-staffed luxury travel company is redefining what it means to explore the world with purpose. With a keen focus on immersive experiences and cultural authenticity, Naya Traveler offers bespoke journeys that go beyond luxury—they are designed to foster meaningful connections between travellers and the communities they visit.
Sofia Mascotena, owner, founding member, and CEO, has built her career on uncovering remote destinations and ensuring that every journey maintains a perfect balance between exclusivity and cultural respect. Sofia grew up on a family estate in the Pampas of Argentina—a region governed by a balanced lifestyle, where her interest in sustainable living and responsible travel manifested itself from an early age. With a background in humanitarian and cultural studies, she was profoundly influenced by the positive impact that community exchange has on travel. Beyond its leadership, Naya Traveler is dedicated to inspiring women through the transformative power of travel—encouraging them to embrace new experiences, pursue their passions, and push past their limits.
Through thoughtfully curated journeys, the agency invites women to connect with the world in meaningful ways, whether through solo adventures in destinations like Japan, Iceland, Peru and Morocco, —where expert guidance and safety are always prioritized—or through bespoke women’s group trips designed around themes of adventure, culture, and wellness. By fostering connection, self-discovery, and a sense of wonder, Naya Traveler ensures that each journey leaves an imprint on the soul, enriching travelers long after they return home.
The company’s guiding principle is founded on respect — respect for culture, individuals, and the environment. Every trip is designed to be immersive rather than intrusive, ensuring that travelers are not just visitors but engaged participants in the story of a destination. Whether it’s sipping tea with artisans in Morocco, learning ancient craft techniques from local women in Japan, or engaging with indigenous communities in South America, Naya Traveler ensures that its journeys uplift the people and traditions that make each destination unique.
As the travel industry evolves, women-led companies like Naya Traveler are paving the way for more inclusive, conscious, and transformative travel experiences. By championing cultural respect, fostering female-led initiatives, and crafting bespoke journeys that celebrate heritage, Naya Traveler is not just shaping the future of luxury travel—it’s redefining it.